Jenny Lee

Vice President of International Marketing at L’Oréal

565 Av. Lic. Eugenio María de Hostos, San Juan, 00918 Puerto Rico, San Juan, USA

About

A passionate and decisive Vice President of International Marketing, she brings extensive experience in multinational corporate management and luxury brand operations. She successfully opened a personal beauty salon and spa in Puerto Rico, adept at integrating professional expertise, innovative strategies, and customer experience. A lover of art, sports, and travel, she values elegance and wellness in her life and has extensive research and practical experience in financial investment.

Work Experience

Vice President of Marketing

L’Oréal, San Juan, Puerto Rico

Nov 2017 - Jan 2020

San Juan, Puerto Rico, USA

Promoted to Vice President, responsible for marketing strategy in Puerto Rico and surrounding markets. Partnered with the Condado Vanderbilt Hotel to open a personal beauty salon and spa. Led the team to implement digital marketing and guest experience innovation. Flexible work schedule, balancing golf, travel, and personal life.

  • Transferred to the Puerto Rico branch to oversee regional marketing strategies and promotional activities.
  • Managed the team, conducted market research, and developed product promotion plans.
  • Successfully increased brand awareness and sales in the local market.
  • Analyzed market trends and competitive landscapes to identify new growth opportunities, informing strategic decisions that enhanced regional brand presence.

Sales Associate

L’Oréal, New York, USA

Mar 2014 - Jun 2017

New York, New York, USA

Responsible for US market sales, building and maintaining high-end customer relationships. Implementing sales strategies to drive brand growth in the regional market. Improving team performance and customer satisfaction through professional training and customer service.

  • Facilitated robust partnerships between multiple European luxury brands and Asian markets, significantly expanding their regional footprint and market share.
  • Led comprehensive evaluation and resource integration for regional investment projects, including short-term transactions, cross-border M&A, and high-end real estate ventures.
  • Represented clients at premier international fashion and financial summits in Paris, Milan, and New York, fostering critical cross-regional collaborations.
  • Guided teams to successfully execute multi-million dollar projects, consistently ensuring high returns and effective risk mitigation.

Education

Engineering/Business

Massachusetts Institute of Technology (MIT)

Sep 2004 - Jun 2008

Cambridge, MA, USA

Science & Technology

Bronx High School of Science

Apr 2000 - May 2004

Bronx, NY, USA

Awards

Annual International Market Expansion Award

Asian Luxury Brands Alliance

Jan 2019

Recognized for outstanding contributions to international market expansion within the luxury sector across Asia.

Best Cross-Cultural Negotiation Award

Global Business Leaders Summit

Jan 2017

Awarded for exceptional skill and success in navigating complex cross-cultural business negotiations.

Outstanding Female Entrepreneur Award

Asia Financial Figures List

Jan 2015

Honored as a leading female entrepreneur for strategic vision and impactful business achievements in Asia.

Languages

Chinese (Mandarin) , English

Skills

Strategic Leadership

  • Strategic Planning
  • International Market Expansion
  • Brand Strategy
  • Market Entry Strategy
  • Resource Integration
  • Business Development
  • Cross-Regional Collaboration
  • Investment Project Assessment
  • Mergers & Acquisitions (M&A)
  • High-End Real Estate Investment
  • P&L Management

Client & Stakeholder Management

  • High-Net-Worth Client Relationship Management
  • Client Retention (90%+)
  • Cross-Cultural Business Negotiation
  • Stakeholder Engagement
  • Partnership Development
  • Family Business Advisory
  • Multi-Party Consensus Building

Marketing & Public Relations

  • International Marketing
  • Brand Management
  • Public Relations (PR)
  • Media Relations
  • Campaign Management
  • Localization Strategy
  • Budget Management ($5M+)

Team Leadership & Operations

  • Team Leadership (15+ members)
  • Project Management
  • Operational Excellence
  • Risk Mitigation
  • Performance Optimization
  • Global Operations

Interests

Cultural Exploration

  • Travel (40+ countries)
  • Cultural Differences
  • Global Perspectives

Personal & Professional Development

  • Work-Life Balance
  • Relationship Building
  • Women's Empowerment
  • Mentorship